Pursuit Strategy
A practical pursuit lane: target choices, proof gaps, relationship work, deadlines, and the operating cadence to keep it moving.
OpenEngagements
Embedded Pursuit
The function most companies cannot justify hiring, delivered month after month, chasing the work you keep watching go to someone else.
Ways this shows up
Inside Embedded Pursuit
Award Mobilization
Support after a win so the firm can turn an award into delivery posture, references, and the next credible opening.
OpenMonitoring
Structured opportunity and buyer monitoring that filters noise and turns signals into a short list of decisions.
OpenManaged
A managed pursuit rhythm for teams that need an outside operator to keep targets, materials, and follow-through aligned.
OpenFully Embedded
A deeper operating role for firms that need Lichen close to the weekly business-development and pursuit machinery.
OpenMake the call before the market does.
Bring your next decision to Lichen.